BATA – THE LEADING SHOE BRAND IN INDIA
You might be surprised to learn that Bata is the most popular shoe brand in India. Ahead of Adidas, ahead of Reebok and Puma. According to a 2013 study of “India’s Most Attractive Brands” by the Trust Research Advisory (TRA), Bata is the shoe brand that India loves best. And in that same study, Bata came in eleventh out of ALL brands – including automotive, technology and food. This amazing vote of confidence reflects a long and deeply rooted relationship.
What makes Bata so attractive?
Bata’s appeal comes from the concept created by the brand’s founder: shoes and accessories for the whole family, at affordable prices, that are both fashionable and of the highest quality. From the beginning, the focus was on satisfying customers and understanding their needs, including their affinity for style. “The brand’s reputation and visibility in India are a testament to everything Bata stands for,” says Pierre Murbach, Global Media & Content Manager at Bata Brands in Switzerland. “It shows that we are doing things right and it reflects on everyone in every country.”
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