A powerhouse of exquisiteness, Soch represents heritage like no other. From designer apparel to elegant fashionwear, Soch is a one-stop retail brand for all your ethnic needs.The first exclusive Soch store was opened in 2005 at Bangalore’s Forum Mall. Every Soch store, since then, has reflected the ancient traditions of Indian craftsmanship in a contemporary vocabulary. A new classicism has been created, where, through its innovative use of traditional crafts, Soch celebrates the global Indian woman with a contemporary lifestyle – who flaunts her ethnicity as she sets trends and breaks barriers, every day.