A powerhouse of exquisiteness, Soch represents heritage like no other. From designer apparel to elegant fashionwear, Soch is a one-stop retail brand for all your ethnic needs.
The first exclusive Soch store was opened in 2005 at Bangalore’s Forum Mall. Every Soch store, since then, has reflected the ancient traditions of Indian craftsmanship in a contemporary vocabulary. A new classicism has been created, where, through its innovative use of traditional crafts, Soch celebrates the global Indian woman with a contemporary lifestyle – who flaunts her ethnicity as she sets trends and breaks barriers, every day.
Today, Soch has grown to retail through seventy seven locations across the country which includes cities like Bangalore, Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Pune, Goa, Vizag, Mysore, Mangalore, Manipal, Hubli, Belgaum, Dharwad, Gulbarga, Tumkur, Salem, Coimbatore, Cochin, Calicut, Vijayawada, Nellore, Kolhapur, Lucknow, Kanpur, Bhopal, Indore, Patna, Cuttack, Bhubaneswar, Jamshedpur and Bareilly.
Renowned for its quality of hand-picked fabrics, characteristic use of colours, elaborate embroideries and magnificently rich Indian aesthetic, Soch has pioneered the term ‘fashion’ in the Indian ethnic context. Soch is one of the most loved ethnic brands in the country, designed for the modern Indian woman. The brand has redefined the traditional Indian outfit for women of all ages, who effortlessly balance work and home while still looking their best. The brand offers a wide variety of stylish and elegant designer ethnic wear like Kurtis, Tunics, Kurti Suits, Sarees, Salwar Suits, Ready to Stitch Suits, Cocktail Blouses and Bottoms.
Soch is a celebration of life and craft – an unabashed medley of prints, colours, work and fabrics. While layering years of traditions in an essence unmatched by another, Soch aims at replenishing its collection with newer designs and ensembles.
Browse over 3000 different styles and try on exquisite styles at a Soch store near you.