Speedo International Ltd. is a British distributor of swimwear and swim-related accessories based in Nottingham, England. They have roots in Australia but no longer manufacture in Australia. Founded in Sydney, Australia in 1914 by Alexander Mac Rae, a Scottish immigrant, the industry-leading company is now a subsidiary of the British Pent land Group. Today, the Speedo brand can be found on products ranging from swimsuits and goggles to wristwatches. The Speedo brand is manufactured for and marketed in North America as Speedo USA by PVH under an exclusive perpetual license, acquired prior licensee Warnaco Group in 2013.
In accordance with its Australian roots, Speedo uses a boomerang as its symbol. Due to their success in the swimwear industry, the word “Speedo” has become synonymous with racing bathing suits.
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