Apparel Women

Ritu Kumar

Ritu Kumar’s roots and the history of her current empire reflect her investment into preserving the traditional Indian crafts and respect for the craftsmen who have been given the knowledge of execution of these crafts. Her campaign, Beautiful Hands, encourages the purchase of garments and accessories that showcase ethnic Indian styles of embroidery. To go with this campaign, Ritu kumar has started a line of clothing known as ‘The Revivalist’. The premise of this clothing line is to resurrect traditional Indian crafts and integrate them into mainstream fashion. The first two craft forms that have been taken up by this designer in association with grassroots social enterprises are the Kutch and Shibori forms of embroidery.

Floor Location

1st Floor - View on floor plan

Get in Touch

P (store): 080 - 22067722

E: rituforumblr@ritukumar.com

Contact Person: Poonam

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