Sketchers USA, Inc. is an American lifestyle and performance footwear company. Headquartered in Manhattan Beach, California, the brand was founded in 1992. Now the third largest athletic footwear brand in the United States.
Sketchers was founded in 1992. Sketchers’ early products were utility-style boots and skate shoes; the company has since diversified to include athletic and casual styles for men, women, and children,as well as performance shoes.
The company offers two footwear categories: a lifestyle division that includes Sketchers Memory Foam, the charity line BOBS and Relaxed Fit comfort shoes, and a performance division that includes Sketchers GO run and Sketchers GO walk footwear. Through licensing agreements, the company offers branded bags, watches, eyewear and additional merchandise.
Sketchers uses celebrity-driven advertising, and has promoted its products with celebrities including recording artists Demi Lovato and Camila Cabello, former baseball player David Ortiz,and football players Tony Romo and Howie Long. The Sketchers Performance Division has featured elite runner Meb Keflezighi,and pro golfers Matt Kuchar, Brooke Henderson, and Wesley Bryan. in 2014, Sketchers signed an endorsement deal with musician Ringo Starr.
On March 1, 2019, Sketchers launched a print and digital comparative advertising campaign titled “Just Blew It” to highlight the Zion Williamson failed shoe incident with rival Nike.
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