“Being Human, the clothing line with a heart, is a collaborative venture between Mandhana Industries Ltd. and Being Human – The Salman Khan foundation where the royalties from the clothing line support the twin causes of education and healthcare for the underprivileged in India. The brand offers casual wear of international standard and quality for men and women and is present in 15 countries and in over 500 point-of-sales worldwide.

To amp the engagement with its customers, Being Human has adapted an in-store engagement platform which helps a customer browse through the inventory, match-and-create looks, search and discover new styles basis on colour, product or SKU, find the product availability in the next nearby store and also share with friends for feedback via email before making the purchase decision.”